Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. Bring Back Ideal Cookies on Facebook https://www.facebook.com/pages/Bring-Back-The-Nabisco-Ideal-Cookie-Bars/256146701090663. Those packages sure did go fast! I've been scouring store shelves since, but no sign of them or anything close. I would love for my grandchildren to experience the best taste I have EVER tasted in my lifetime! I too wish they would bring them back. When Nabisco first started, the biscuit cookies and crackers were stored in large bins, or cracker barrels and sold at country grocery stores by the scoopful. I would eat the top off and then eat the peanut butter inside and then the bottom. They are amazing! It was my favorite cookie as a child and I've never found one I liked better since. The chocolate had hardened by the time I ate mine. google_ad_height = 600; I want one now! I guess they don't need the money. BRING THEM BACK!!! When Oreo began populating store shelves in 1912, it . Wow, how I miss those peanut butter bars. Far better than anything out their now!!! Let us unite and show the company. Nabisco, the maker of Oreo cookies and other treats, said its NJ plant's approximate 600 workers have either retired, transferred or were looking for other jobs. We agree 100% that the Ideal cookie should be put back on the market, We loved this cookie growing up in the 60 's & 70's . the time is ripe for bringing back some treasured tastes of the old days! The assortment packs included several types of cookies and were marketed for families or parties because of the variety they offered. My wife and I were just talking about the magical flavor that these cookies had. jjcardella@hotmail.com. Wow, I went online looking for Count Chocula and I found this great support group for fans of the greatest cookie ever! The rest, as they say, is history. and spent my little savings on another package. I think I made a request for Vermont Country Store to find them but never heard anything. We used to get them a lot and they were great. Thanks, Mark. Im disappointed to learn that they no longer make these wonderful cookies. I called it and REALLY let a customer service rep know what they need to do. they are the best. Let's bring them back, people!!! As a holiday ritual, my brother Steve and I used to sneak away early from family dinners and drive to the local WaWa grocery store to buy Ideal cookies. It is Little Debbie Peanut Butter Crunch cookie bars. Individually wrapped sleeves to lock in freshness. I used to look forward to our Sunday visits to my grandparents. My husband and I lived in the mountains befor they had cable, so we would listen to the stereo and have Ideal cookies and Milk two or three times a week! Melt the Ghirardelli bittersweet chocolate morsels. One time my sister's boyfriend was over and things were a bit tense. Anyone ever track down the recipe from Nabisco? I just got home from the store. The closest thing I have found is the Girl Scout Peanut Butter Patties. I concur with every favorable sentiment expressed about these cookies and if someone from Nabisco were to read all of these comments and if a lightbulb were to go on upstairs, they might see the dollar signs written on the wall. When you think of dark sandwich-like cookies with a creamy white center, you probably think of Oreos, in part because Nabisco is so good at marketing. This is a dark time in cookie history, one Hydrox partisan, Gary Nadeau, wrote, according to the Wall Street Journal. I will buy them out!!! It wasn't my fault, I bought them all the time. I can still see the package,,,,, it was dark brown with a flat orange trim.they were THE BOMB. If products don't seem to be popular with our consumers, and demand starts to drop, a decision is made to discontinue the item. I have thought of these cookies so many times over the years. Then she'd say, "Now, Peter, you know that four is your limit." My dad used to ration them to me and my 3 siblings, otherwise we would eat them all in an hour! Maybe if enough people write to them, the people at KRAFT would consider bringing back this awesome cookie. We should all go to Nabisco.com and start a write in campaign to resurrect them! Yup, I've been craving them for years now and, alas, still no Ideal like an ideal. This article was updated with minor edits on September 8, 2020. The cookie took a long time to eat, but it didn't last a long time at the grocery store. YUMmmm!! What happened to Bacon Thins crackers? - Wise-Answer What could be better. Once Nabisco had removed the lard, mainly for health reasons, going kosher became possible. Please, please, please Nabisco. My parents both worked for Safeway in Va. we loved those peanut butter cookie bars in the orange and brown wrapped rectangular box. Oreo, which the company . I will write to Kraft. What Cookies Are No Longer Made by Nabisco? - Reference.com 2023 Atlas Obscura. Dip cookies in the melted dark chocolate and let cool in the freezer. I thought I was the only one. Lemon Meringue Oreo. So sad that i have not gotten any is so very long. You can't find anything that even comes close to the taste. I've written Nabisco, and now the parent company Kraft, several times and I usually receive a form email back. You can wait around and hope but, frankly, I'd be astonished to see anything of their class again. At family gatherings we still all long for these fabulous cookies. I think the chocolate was dark if I remember correctly. Timmy D PGH WE will prevail. I miss those doggone ideal bars!!!! I can even smell them now, I was about 9 then and now I'm 46. Those cookies and a COLD glass of milk.makes me tear up just thinking about them. She had the idea of looking for them online. I love that there are so many Ideal bar addicts out there. Just the population from the 70's who misses this cookie so much would constitute enough people to support reintroducing these! Like Atlas Obscura and get our latest and greatest stories in your Facebook feed. Getting the lard out: The koshering of the Oreo cookie Pilot bread has since been discontinued. Please let me find Ideal PB cookie bars on our cookie shelves. Ritz Crackers are a great anytime snack, the perfect complement for quick meals, and a versatile base for tasty party appetizers. But I have to askdid anyone else first peel the chocolate off with their teeth before launching into the cookie? I have missed these cookies and have tried with much disappointment to find a replacementPlease, Nabisco, bring them back! They're the treats you probably always wanted your mom to buy -- old-school cookies, including both classics and long-forgotten brands. I still look for these cookies when I go in the grocery store hoping they will magically appear. I don't know why the hoopleheads at Nabisco won't make these incredibly popular bars anymore. please bring back the ideal cookie--PLEASE-- the closest i have tasted is the tagalong cookie from girlscouts. Under the Jewish dietary laws of kosher, pigs, the source of lard, are a forbidden food. Sometime after 1976 I asked a Nabisco rep delivering in my local grocery store, where were they? When we'd visit Grandma and Grandpa, they'd open Ideal Bars after dinner, and we'd consume the whole package while watching TV. Me and my Dad loved them. They were more like a candy bar than a cookie. 1985 Nabisco Brands merges with R.J. Reynolds. It was child abuse I tell ya. I can't believe the post starts in 2007 and the last one was 4 days ago. I don't buy cookies or pudding any more, but I would buy Ideal Bars and Spoon Candyso would many baby boomers. These were and remain my all-time favorite cookie. I have been craving them for years. The real reason they stopped making these cookies is because they used "real" chocolate and it became very expensive over time. I was a Nabisco Sales Rep for over 30 yrs retiring in 2002. the Ideal Peanut Butter bars were a fall and winter cookie as was the Choc Pinwheels. I was sitting in bed and the name just came back to me so I Googled "Ideal"! I was thinking of a nice surprise that I could get my two sisters who will soon be turning 50. //-->, Loading images, if this message doesn't go away you may need to enable javascript in order to see pictures. It is to let Nabisco know how much we love and want them back onto the store shelves for us all to enjoy once again. Nabisco cannot continue implying that there is not enough demand for the Ideal cookie. The folks at Nabisco must just be a bunch of big, dumb, stupidheads to not want to bring them back. Finally I returned home with the Ideal cookies after eating my final bite so that the perfect amout was found by my Mom. read petition letter Dear Nabisco, The Little Debbie bars don't even compare to Ideal Bars. I still look for them at the store too! :}, P.S. I hope nabisco reads these comments and realizes the disappointment to many famalies with the loss of a simple cookie. There is a Facebook on bring back the ideal cookie .someone said they talked to nabisco and they said they would consider it if enough people pushed for them back. The last time I remember seeing them in the store was in the mid/late 70's. Nabisco, please bring back my most favorite cookie of all times. You'd make a bundle on themhealth-kick or not, people loved theseand you don't break what's not broken. Pretty close! Bring them back. Four pages of comments from people all over wanting a certain item back from Nabisco. Or give it to the Girl Scouys. What happened to the Ideal Bars Nabisco used to make Dark - Answers Let's get on the 'stick' and urge them! Why Nabisco did away with them, I'll NEVER know!!!!! Also check out the other =Food of the 70s?> pages. The cookie part is chocolate and is a little too grainy, compared to Ideal. The peanut butter was kind of salty and my brother and sister and I could eat a whole pack of them. There is no replacement for Ideal cookies but Little Debbie makes a similar product. I believe the cooky you're thinking of was a Hey Day or something like that. I was hoping someone who bakes would create the recipe and share it. Crazy.. They were the best ever! Good ta know WE ARE NOT ALONE! I will go on the newsdo commercials for you.whatever it takes! I wrestled with my weight as a kid in the late 70's, yet every once in a while my mom would secretly buy a box of these rich logs of dark chocolately goodness, if only to show her undying love for me, her only begotten son. Im 49 and that was the best cookie ever made lets all call Nabisco i would buy the recipe if they'd sell it to me damn i loved them cookies. i would love to have one right now. On the way home, I ate just as many as where missing and put them back on the shelf. Check out McKee Bakery to find Peanut Butter Crunch Bars. See answer (1) Best Answer Copy Nabisco says that when enough people request the cookies, they will bring them back. My grandmother, mother, step-dad and other relatives use to work for Nabisco (anywhere from office, management & factory workers). Thanks to all for the enhancing my belief that the Ideal Chocolate Peanut Butter bar is the best store bought cookie ever made!! This was a big deal for him since he never packed his own lunch. these cookies were great and my mom favorites i wish they would make them again there is not many sweets she can each but i know she would it them again and give up other sweets please bring them back. i never thought i would be so besotted with a cookie, but i love this cookie and was so disappointed to learn they were no longer made. They were the absolute best cookie I ever ate. I don't know what is stopping them. I'll sign a petition too! Best cookie ever !! I can see the package and taste those things right now. I also would like to see them brought back. They had good tasteu could not just eat one. I miss them too. I cannot believe this many people loved Ideal cookies as much as me and my sister and Nabisco will not bring them back!!! We kept them in the refrigerator and they typically lasted less than a day. Ideal cookies were my favorite, too. They've become extinct. Well, put it this way: Nilla wafers have an estimated annual growth rate of 45.8%, according to Tastewise. How sad. C'mon, Nabisco!!! Maybe if everyone emails Nabisco, they'll bring our favorite cookie back. Yes just had 1 of those girl scout cookies today. All rights reserved. Let me know! I miss the darn things too. It works perfectly. But when you see fancy cookies today packaged as 8 cookies for $4.00, there must be a market for the hi-price cookies! Please bring them back. Followed by Penguin cookies! Finally I googled and found this site. We would eat them all in one weekend!! Check out Little Debbie's substitute, Peanut Butter Crunch Bars: http://www.littledebbie.com/products/PBBars.asp I can't peel the chocolate off them like I did on the Ideals, but they're quite acceptable. Sometimes we used them as scoops with vanilla or new york ice cream. Submit a link to more information about Ideal Cookies. I would pay $6-$10 per package if these were back on the shelf!!!! I love these cookies! I just came from the store and was looking for them. With all these people clamoring for these cookies, I wonder why they ever stopped making them. I make something very very similar. Little Debbie makes a larger bar that are okay, but not from the same pure chocolate or peanut butter. I'm emailing them as we speak. google_ad_channel = "9301152533"; (He liked Peanut butter and banana sandwiches, too). My mother also tried her best to keep these wonderful cookies to herself and we made a game of finding where she had hidden them and sneak 1m or 2, but of course she always knew. Just go and like the Facebook page "Bring Back the Nabisco Ideal Cookie Bars". Please, Nabiscobring them back. Nabisco workers in five states end company's first strike in 52 years I would love to see them make a comeback! MUST. What is one thing in the world that I could change would be world peace. We looked so forward to going to the store and getting a couple packs to share. Those Ideal bars were so great, maybe the top notch ingredients didn't leave them enough profit. it worked for betty white on snl, maybe it would work for ideal bars! NOTHING COMPARES, not even close.Ideal Bars were easily the greatest cookie ever mass produced,SORRY OREO, but its true. I just stole one of my kids' Quaker Chewy Dips Peanut Butter Chocolatey Granola Bars. Is it deliberate? http://nabiscoworld.custhelp.com/app/contact. These cookies popped into my head the other night, it's unfortunate that they are not made anymore. They, too, were far superior to ANYTHING available today!!!! Im sitting here telling my son about my favorite cookie of all time, Ideal peanut butter chocolate bars, they remind me of my child hood, I was so sad and disappointed when they stop selling them, I remember asking my mom to look for them if she ever went out of town, but we never found them anywhere . Go figure! It's a shame they don't listen to the loyal consumers (as this blog demonstrates)and make that investment into bringing back such a popular item. I need one for myself!). But they did not stay mad long after I offered them another cookie :). Nabisco the market for them is ready and waiting!!!! I won't have to SHARE!! They were absolutely the best! I am willing to attempt another contact with nabisco whatever will work. Same with everything else, you love something, they quit making it. I bought some Pinwheels the other day and the real chocolate melting in my fingertip reminded me of IDEALS. See, the reason these were the BEST cookies is because they were slightly salty AND sweet. Now - as to starting a "petition" - any suggestions and who would like to sign?! Whenever I eat a Reeses peanut butter stick, I think of the Ideal Bar and how much better it is. (Two words: Cheez-It.). We used to buy those cookies and count them out so that everyone got an equal number. Here's a look back - see how many you remember! My sister, Teressa and I would buy a package of these cookies and eat the whole package before we got home. Offer available only in the U.S. (including Puerto Rico). The world needs Ideal Bar cookies now more than ever! If you don't believe me, read this: http://www.inthe70s.com/food/idealcookies0.shtml When are you going to wise up and bring back the best cookie you ever made? I would love to have them again. It will be worth it. Maybe it will be a slow day and they might make a story of these great cookies and all the devote followers craving their return.. Perhaps this way Nabisco might open their eyes. There must be a warehouse stash somewhere with these. Now I know I am not crazy, they really did exist. When I first saw Little Debbie's version I couldn't believe it. These are the best cookies bar noneI still haven't figured out why they stopped making these cookiesI live close to the nabisco plant (before they tore it down) and ask one person there why they quit making them and she could not answer me. The best ever cookie. They were the best ever, especially cold. My Mother would buy these and send them in our lunch boxes for dessert and they we super-delicious!!!! I Goggled this cookie to see if anyone else remembered this sweet treat and boy was I surprised!! They didn't make them in the summer, so when it cooled down, we immediately started asking for them. I was hoping to put the Ideal Bar in my search engine and find them on line somewhere. Invite your friends to do the same. The history of Oreos is pretty dark. The Best cookie EVER! I've often remembered the ideal bar with fondness and wished I'd had one. After reading all your comments and listening to my husband, I want one NOW! Best cookie ever made.Dad hid them from me and I hid them from him. OMG!!!!! PLEASE MAKE THEM AGAIN. My biggest beef with the 'chocolate peanut butter' type cookies out there today is they are all too sweet! Once I nearly cut off my finger trying to cut one from the end that had stuck to the others. She says candy bars today do not compare to the real dark chocolate coating because she says today's candy bars are made with very little real chocolate or coco. Really? yes bring back the ideal cookie bar! I think about them all the time. Holy cow. Oh man, Words Cant Describe how much I loved Ideal Bars.Its great so see how many people besides myself are obsessed with those little crunchy pieces of heaven. I agree I would pay $10 for ideals the only cookie i liked. !So I can show my grandkids what a great cookie really is! I used to buy Ideal cookies when I lived in Wisconsin. My husband and I started to think maybe we had dreamed about Ideal Cookies. I enjoyed reading everyone's comments - these cookies were the BEST and I can still remember their taste. With the amount of feedback generated on the internet WHY wouldn't they bring back an obvious "homerun" cookie? Do any of you remember how much better they tasted when they were cold. LOL I swear I wish they would bring those cookies back. Hope they see it. Please! Growing up in the 60s/70s there were often two packages in the house: One for my two sisters & me, and one for Dad! I have to do a thorough search in the cookie aisle a couple of times a year. Thats not to say that Hydrox didnt have natural advantages. Fan of SnackWell's Devil's Food Cookie Cakes grapples with new version OK, so what WAS it about the Ideal bars? An Ideal Bar was better than a Snickers or any candy bar, and it was a cookie!!! Well do you know I went right back up to that shelf and proceded to eat the rest of them. Anyone know the name of the shortbread or sugar cookie with a hersey-kiss type chocolate drop on top? Ritz Bits S'mores. Please bring them back! JPC. There was just one problem. I found that the peanut butter Twix is similar, but these are hard to find. The absolute best cookie I have ever had. Giggles were shortbread cookies filled with fudge and vanilla cream, like an Oreo. I am glad to see I am not the only Ideal obsessed kook out there. Oh yesHow I remember those cookies "Ideal Cookies" they were the best cookie I have every eatenI wish Nabisco would make them again. There will always be room in this world for more chocolate and peanut butter. My mom used to keep them in the refrigerator. No luck, so we checked another, and another. The legacy of Sunshine Biscuits also didnt suffer too badly, and Jacob Loose died a rich man. I think what made these cookies so incredible was the crunchy cookie portion of it, the peanut butter filling which had finely chopped peanuts in it, and the EXCEPTIONAL quality of the chocolate that enrobed this cookie. LEMON COOLERS! For months, some Canadians have been searching in vain for their beloved Dad's chocolate chip cookies. Ideal bars were the best store-bought cookies ever made. When I was growing up my mother would buy IDEAL BARS and hide them too.I have 7 brothers and sisters and when we found them they didn't last too long.My mom would be so mad she would spank our butts.The next time she bought them we would do the same thing.They were worth every whack!Please bring them back,my mom is too old to catch us now! Getty Images Nabisco's Fair. These were the best cookies ever and I would give my first born child to have one of these again. For example, while Nabisco was stuck spending money on a costly transformation to remove the lard from the cream in its cookies, Hydrox cookies were already kosher, which for decades gave them an advantage in the market. Even at 50 every year at Christmas I long for them, well really all year. Little Debbie makes something similar, but we need the real ideal back!! Too bad Nabisco/Mondel. NABISCO..PLEASE BRING THE IDEAL COOKIES BACK!!!! You have to keep them refrigerated because the chocolate will melt. I am your biggest fan. LET'S GET MOVING ON THIS! Perhaps Nabisco has a deal with Reeses that they will not compeet! As a matter of fact,they were terrible. It's a crime! I am so glad I found this link because it makes me feel connected with all the other IDEAL COOKIE LOVERS. We were just talking about how much we miss them and want them back!! Then I just took one, so he could not be sure if his count was off one. My sister and I have been wishing the same thing all of you are, Nabisco bring them back, "Little Debbie", put them in all the stores where your snacks are soldLiz. It's funny; now that I am middle aged and have enough money to buy these at any time they are not available. PLEASE make them for us. Too much cookie, not enough fudge and peanut butter. I would love to have them again. I'm sorry I just read Pollies comment, trust me Reese doesn't come close, I've looked for years for this cookie, and now that I've remembered it's time to hammer Nabisco. All the comments on this page are only the tip of the iceberg. Bring them back. I'm so glad that there are others out there.I still can taste them in my dreams! PLEASE! She would always get furious as to why we were sneaking hers when we had our own. Please bring this cookie backit's been gone way too long!! All these comments make me want to cry, for i too lost an old friend when the ideal peanutbutter bars were discontinued, i am a diabetic now but i would give a little toe for a pack of those sweet logs, twix has or had a p-butter cookie that was simalur but nothing compares i will boycot nabisco products till they bring back the best cookie in the world!!! To date the closest I've seen to this most stupendous but unavailable product is the peanut butter Twix. I've contacted Nabisco. I can't help but wonder if Hershey paid Nabisco to discontinue Ideal bars. I was looking up pinwheel cookies and came across Ideal. I google searched "Ideal Cookies". It was a chocolate cookie, shaped like a donut, with a big marshmellow on it, covered in dark rich chocolate. He figured out that, since Kelloggs admitted it wasnt interested in doing anything with the cookie brand, he legally would be able to cancel the trademark and re-use it. Bring back, Bring back, Bring back that cookie to us, to us (Sung to the tune of, Oh, you'll get it:) If Anyone has a Recipe, Please Publish It! Perhaps if we all email Nabisco. Since Vintage and Retro (i.e. I hadn't thought about them in years until about a month ago I purchased a bag of the miniature reeses peanut butter cups that now come in milk and dark chocolate. They look and taste exactly like the original "Ideal Bar". Anyway, these little growths were easy to bite off, and would lend a fairly pure chocolate experience, one that only hinted of the peanut butter explosion that loomed on the not-so-distant horizon. They were by far the best store bought cookie EVER made. You also need to bring back the Lemon Cooler and Cherry Cooler cookies! soooooooo are they coming back, i'm still needing them!!!!!! Does anyone remember another cookie at that same time that had chocolate, caramel, and covered with nuts? Ideal Sandwich Cookies were among the "Best of Nabisco"! There was a whole ritual to my after-school consumption of this sweetest of sins: We would take them out of the 'fridge (I thought that mom would hide them in there, but now I understand it was because of the low melting point of the chocolate). It is such a good memory of my grandma. Roll into small balls and place on ungreased or parchment lined cookie sheets. Just emailed NabiscoWe NEED to let the world know about the Ideal bar. Gastro Obscura covers the worlds most wondrous food and drink. I thought it was a heat issuenope. Please bring them back. Devour is the word that someone used on this thread, and I have to say, I totally understand where you are coming from. I have the fondest of memories eating these cookies. Why Nabisco why??? Oreo Flavors You'll Sadly Never Get To Try Again - Mashed.com We ate alot of Ideal cookies back in the day. There is nothing close to them. These were a chocolate covered cookie shaped like a small candybar.