athlete brand extension examples athlete brand extension examples

Further, Armani also has its own floral creation and chocolate brand. Amazon now sells all kinds of products on its e-commerce platform and provides services such as cloud computing. Johnson has embraced the natural transition from pro wrestler to Hollywood actor. So unless it thinks its flagship products elegant traits can transfer to a completely unrelated product line, its venture into the clothing industry could diminish its brand equity. Those that become aware of this reality early enough (and have the skill or people around them to pull it off) can use it to their self-branding advantage. Here are a few that have been the most exemplary at turning their on-field/ice/court excellence into self-brandingexcellence. Such brands enjoy a positive reputation and a significant market share. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ddbf2eb7-04e8-44b2-9e05-b21264e09b65', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Finding this story in your sports team branding can really cement the brand with the people who really matter in all of this, the fans. This is all coupled with the $20 million he makes yearly in endorsements for shoes, cars, and soft drinks. Gillette is a US-based brand that primarily sold only safety razors and shaving products for men. We're committed to your privacy. An example of a complementary product extension is Speedo, a well-known swimwear brand. With action figures from characters in the movies, Star Wars was able to attract a new audience, build brand awareness and make a ton of sales in the process. While his acting tends to be a bit stiff by professional standards, hes good enough to pass. His maturation process has been public viewing since he was a baby-faced phenom in Akron, OH. With more and more competitors entering the market, brands need to find ways to ensure that consumers keep buying their products. EngageBay Inc.,1007 North Orange Street 4th Floor #180 Wilmington, DE 19801support@engagebay.com , +1. The imagery in the This Girl Can branding and marketing campaign relates perfectly to the target audience. So how did the franchise become popular today? In this type of extension, a brand might focus on a single demographic of their clientele and expand their products based on their needs. Brand extensions use the same brand to announce new products to clients, using the existing consumer base to secure a strong launch. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Known as Johnsons Baby, the brand sells baby wipes, baby powder, baby shampoo, hair oil, and so on. 1. The North Face uses an editorial strategy to win over would-be explorers 6. From the Kings, to Charlotte Hornets, the Timberwolves to Atlanta, they have done them all. The Toronto Raptors branding in 1993 was no exception. Apple started as a company that makes computers but became a trillion-dollar company through calculated brand extensions. The rebrand of the World Taekwondo Federation is a perfect example of a rebrand that was forced by culture to change. When it comes to sports branding, there are plenty of things to be considered, and most importantly you must assess and identify your situation and what you want out of your sports branding or rebranding project. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5c1e2a81-e412-444a-b62b-eef1e8ef0f93', {"useNewLoader":"true","region":"na1"}); Top brands:Under Armour, UGG, Tag Heuer, Intel Shields, Aston Martin, TAG Heuer, Top brands: Nike, Coinbase, Alaska Airlines, Weedmaps, Gatorade, Sonic Drive-in, Beats Headphones, Note: This blog post has been updated as of January 24, 2022. So whether youre a SaaS company or a consumer brand thinking about extending your product line, check out our list of the most and least successful brand extensions to help inspire your own. Instead, they can expand their product line under the same brand name. Nike tells the best stories 2. The brand has to push the heritage and culture of the tournament host but stay the course within the brand system of the Rugby World Cup. Starbucks: coffee-based beverages into energy drinks. First, he has embraced his funny side. Below we have picked out a few sports branding projects that we think are successful, along with trying to bring up some important aspects that need to be considered. The company deftly handled a brand extension into sleek home products such as fans and humidifiers. Coupling that with just the typography World Taewkondo and dropping federation takes away all links to WTF. Even though all proceeds from the special went to the Boys and Girls Club, the public was still annoyed. Early in his career, James often allowed the pressure of greatness to cast a pall on his media interactions. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. For more information, check out our, 13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own, capture the second-biggest slice of the cold cereal market share, the third-largest slice of the oral care market, seventh-largest slice of market share in the global lawn mower industry. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. Conor McGregor, MMA Fighter Endorsements: $180 million as of 2022 Top Brands: Burger King, DraftKings, Dystopia Video Game, Roots of Fight, Proper No. The logo had began to look old and weathered, and the refreshed logo simplifies everything with a brand new, modern typeface, and the single star representing the European aspect. Try another search, and we'll give it our best shot. Besides writing about marketing, he enjoys old movies, live music, and the Buffalo Bills. I love the basketball and with so many teams getting a rebrand recently I decided to find out who did what. The most important advantage to brand extension is the ease of new products coming into the market.. Brand extension helps businesses expand their clientele by introducing products and services that meet customers needs. Every season, more and more American college teams, whether that be in basketball or football, or just a whole college sports program are looking to rebrand and bring a fresh new look to their side. But Gillette later introduced shaving products for women under the name Gillette Venus.. Otherwise, you cant brush your teeth. Her performance was so good that it earned her a Golden Globe nomination for Best Actress. Brand extension is a marketing strategy wherein a company creates a new product category under its brand name. By launching new products or services, brands can assure sales, without the need to invest in developing a new enterprise. In the early days of cars, society perceived driving as a luxury. Featuring orange juice as its flagship product, Sunkists brand has associations with oranges, health, and energy. In fact, one visit to her websitereveals several aspectsmore commonly associated with corporations: documentation ofher minority ownership of an NFL franchise, a highly professional and consistent blog presence, and even an outline ofher many successful humanitarian pursuits. Your email address will not be published. Applying a product that shares an ingredient with heavy-duty cleaning supplies to such a sensitive part of the body doesnt jive well with consumers. This is the first time the Rugby World Cup has been held in Asia, so getting the branding right was important. Typically, brand extension strategies are used by big and well-established organizations. The new Premier League branding was a much need update for a outdated brand. This is another project that has so many facets that the undertaking of something like could be a little daunting. Snickers Ice Cream Bars 4. When the newly launched product category is related to the companys parent category, it helps brands earn greater profits, reduce costs involved in launching a new business, and meet customers needs. Attract more visitors with strategically targeted content. 154 Examples of Brand Attributes John Spacey, August 05, 2022 Brand attributes are words that describe the basic personality of a brand. Entertaining and motivating original stories to help move your visions forward. Reading about the US Open rebrand is really interesting. It is important to have a strong brand message that will relate to your target audience, this is a pretty specific audience of possible recruits. At Canny, were big believers that your brand logo is rarely used just by itself. Since customers already recognize the brand, companies wont need to spend extra money to cultivate brand awareness and can instead focus on promoting the new product itself. Although Star Wars was popular among adults when the movie was first released in 1977, many children didn't like it as much. This is not only a good branding strategy, because it gets your fingers in plenty of pies, but I think the football teams branding look great. They have successfully launched brand products under their names. It all depends on the situation and what you are wanting to achieve with your brand. Enough said. All Rights Reserved. I Agree. These are five different brand extension possibilities that you can consider: A line extension is one of the most straightforward brand extension examples and involves a brand launching a product that would already be familiar to its audience. One of these markets was mens suits, but since its brand was heavily associated with a casual, rugged, and outdoorsy lifestyle, Levis new product line conflicted with its core identity and failed to catch on. June 14, 2021. Now is your time to get ahead of the game. Showcase your business and engage youraudience. The brand became known for its stylish and quality over-ear headphones, so when the company released other products, like earbuds and speakers, customers trusted the brands expertise in the audio field enough to be confident in purchasing the new items. Athlete celebrities' unique image in sports is used as a human brand, and attitude toward the athlete brand extensions is investigated when the athlete's name is included in a new non-sport brand. An example of a brand lifestyle extension is that of Tesla, an American automotive and clean energy company. Releasing an item under a well-known company brand might allow the launch to receive support from existing loyal customers. Celebrity Partnership, Williams, like LeBron, came into prominence as a teen. The personal care company created the Men+Care line and developed a marketing plan that was geared toward men while staying true to its body-positivity brand values. This branding shows how you can really push the boundaries and strive for something totally different than normal. Like the best pro athlete logos, LeBron's uses . athlete brand extension examplesgirondins bordeaux players. Men+Care was a simple brand extension that helped Dove become. In the pros, athlete content goals focus on creating a desirable personal brand and digital presence first, backed by social metrics such as followers or likes. Competitive barriers: It can be difficult for brand extensions to gain traction and overtake existing competitors in an oversaturated space. Sports branding can be tricky to get right. Logos and brand marks like this need to be flexible. While Amazons expanded product offerings qualify as brand extensions, their acquisitions made it the multi-billion dollar company it is today. All these different situations can determine the route you take when it comes to branding or rebranding. Like LeBron and Serena, Johnson has also been active as a philanthropist. This marketing strategy lets you use your brand community and offer them new products even if they are not related to the original product of the parent company. As a standalone logo mark, I have to say I am not entirely sold on it. In our eyes this allows the logo to be used more effectively throughout all the different brand touch points. Arm & Hammer produces a deodorizing cat litter under its brand. Her experience was a bit different though, as she had a partner to help her through the madness her older sister. What do tires and fine dining have in common? When Levis introduced Tailored Classics in the early 1980s, it already owned a large share of its target market, so it wanted to enter some new markets to sustain its high growth rate. Using a painted basketball and what I imagine some DIY clothes, an identity was created. Read also: 9 Types Of Branding And What They Really Mean. Make a Athlete logo design online with BrandCrowd's logo maker. The This Girl Can campaign portrayed everyday women, not athletes, not only enjoying, but really succeeding with their individual goals, expelling the stigma. Combine that with his brilliant social media presence hes more than willing to engage with fans and have fun at his own expense and youve got a surprisingly consistent box office draw. We read that their were many variations of the logo and branding, so with this slightly disjointed approach the brand didnt have a recognisable element that they could hook into to grow the brand further. Mailchimp: email marketing to Facebook ads. Expanding a brands current offerings to include new items that make sense with its existing products can improve your companys image in the eyes of its customers. Amazon Echo. Find us online at HollywoodBranded.com. But one product line that isnt the best fit for its brand is an underarm deodorant spray. Rather than going to market right away with a new product, focus first on your customers needs and your brand identity. This post will take a look at three different approaches to building that personal brand (good andbad), and see how these athletes have used them to transcend their playing fields. Perhaps the only athlete on the planet who can match James for both athletic dominance and branding acumen is Serena Williams. Still, there have been instances of brands successfully branching out into completely different territories. Like Michael Jordan and his famous Air Jordan shoes and sneakers, Venus Williams also built her sports apparel brand using her clever logo. The two thrust of sport marketing are. Here are some of the best brand extension examples to get you inspired. you will learn more about brand extension and see a few clever examples to learn how you can do it too. The common denominator between all of Virgins products was its portrayal of a lifestyle that interrupts the status quo. There are many reasons why brand extensions can be beneficial, so the reasons for pursuing an extension are different depending on a companys goal. And just like her venture into music, companies often extend their brand to develop new products in industries where they dont have any market share. Couple this with big bold brand messaging, and the brand breaths a fresh life into a ever-growing sport in the UK. This strategy is known as customer base extension. With a brand lifestyle extension, companies aim to create a culture or community around their brand. the The interesting thing about the whole rebrand, was what it allowed the company to do. He and his ex-wife recently gave the University of Miami (his football and academic alma mater) the largest donation in school history and started his foundation for disadvantaged and terminally ill adolescents. His recent role in the summer blockbuster Trainwreck was well received by critics and fans alike. Similar to a line extension, a complementary product extension, also called a companion product extension, is when a brand releases a new product that complements its initial product. Some good, some bad, but there is no one formula in creating a sports brand. Or, activewear brands selling swimsuits with head caps, which results in a sales boost. The majority of the athletes with a professional logo use it for different reasons, one of which is to extend their personal brand from a business POV. Take Broadway Joe Namath, for instance, who built his image around fur coats and finger-wagging swagger. best hunting game for oculus quest 2 athlete brand extension examples For example, he partnered with McDonalds recent Snapchat campaign featuring behind-the-scenes footage of him fooling around with friends. While some of the more conservative members of the tennis elite found her unprecedentedly colorful outfits offensive there wasnt much they could say once her dominance and charm continued to steamroll the competition. But what amazes me about Steinfeld isnt her acting prowess. It brings fresh, exciting colours into play with big bold text, reflecting the league itself, which boasts as being the most watched league in the world. Economies in promotion and advertising, 8 Amazing Brand Extension Examples To Learn From. Although Colgate did well by extending its brand and creating different oral care products, it failed to enter the food space. And the application of the brand throughout the GB Basketball materials I really enjoy. Some famous examples of brand extensions include product launches by Amazon, Apple, and Starbucks. Keeping within a branding system can sometimes be tricky but is definitely a challenge worth taking for a creative. The model of athlete brand image is primarily based on Keller's (1993) classification of attribute dimensions (product related attributes and non-product related attributes). Brands that use company authority extensions usually have a high level of authority in their field or industry. This is a classic brand extension example where businesses leverage their brand awareness and authority to expand their clientele and open up new sales channels. Being a massive basketball fan, 90s jerseys and branding scream out as some of the best and most creative jerseys of all time. The company initially distributed a few thousand copies of the guide for free. Serena and Venus stormed the national consciousness together when they were 14 and 15, respectively, and never looked back. Virtual reality options like lenses and fashion shows provide more of a secondhand experience for consumers, instead of the full experience of a luxury retail brand. AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Brand extensions allow companies to leverage the success of their existing, Thats not to say you shouldnt try and expand your brand if you have the opportunity. So, they launched a guide of notable hotels and restaurants for motorists to stop on their journeys. Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. In her leisure time, you will find her binge-watching TV series or exploring new cafes in town. studio, network or celebrity. Not all the examples on this list are successful brand extensions; some show how brand extensions can go wrong so that you can avoid making the same mistakes. Dove is a well-known hair and skincare brand, popular for manufacturing womens skincare items like soap, body washes, bars, etc. Sports branding is everywhere. Your email address will not be published. If they want to introduce a new product line or extend an existing product category, they need not launch a new brand. The technical storage or access that is used exclusively for statistical purposes. If done right, it can propel a brand forward and help to expand the business. The mixture of the bright red and the multiple colours and shapes that represent the Olympic colours, work hand in hand to create a strong and hard hitting brand identity. Since then, shes moved on to the big screen with roles in such high profile movies as Pixels and 7 Days in Hell. The Decision was really interesting from a PR perspective because it was clearly something he thought would endear him to a wider audience. Just be sure to consider all the possibilities before launching a brand extension. Required fields are marked *. As athletes salaries and endorsement contracts skyrocket, so does their cultural relevance. Another way an established brand can extend itself is by creating complementary products for its main products. Callaway: from golf clubs into footwear, apparel and golf accessories. Wrestling was a product for teenagers and above. And New York FC get the backing and boost of a well established name in the sport. For a brand that relies on the lifestyle and culture it promotes, a brand extension can take an unexpected turn in terms of the category of products it offers, so long as it still fits with the brands portrayed values or distinct way of living. In this article, well explain brand extension means, describe the different types that exist and go over a few real-world examples of good (and not-so-good) brand extensions. is graham wardle still married to allison wardle; poorest city in north carolina; the coast neighborhood cambridge Although Apple started as a technology company that makes only computers (Macs), it soon extended its product line to include music players (iPods), mobile devices (iPhones), and tech accessories (Apple Watch and Earpods). Whereas with a professional sports team, fans tend to make up the target audience. The scratchy old WWF logo was updated, and the F was indeed dropped, leaving them with a new logo that carried the brand through to 2014. This partnership with Manchester City hopes to crack the US market and make New York City FC into a nationwide known club. In the best examples, the brand extension is natural and arises from a recognized positive quality of the original product. To sell more tires, the Michelin brothers had to get more people on the road. 1. A complicated football crest can get lost in the masses. As far as acting chops, its not that anyone is confusing him with Marlon Brando, but thats not the point. When it started producing low-end food products, like instant mashed potatoes, its not surprising to learn that its association with the finest chocolates weakened. The above images and any images within this There are a lot of celebrities and personalities who created . Some example of brand extension are: Apple: from personal computers into MP3 players. Trying not to sound like an advert for another agency, but I like all of their rebrands. In my opinion, Colgates decision to enter the toothbrush market was a necessity and one of its best moves, helping it secure the third-largest slice of the oral care market. Well until this branding came around that is. Imagine the pile of brand briefs the Red Bull marketing team have to put out daily! Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. Other examples include adding new scents, colors, and sizes to a product line. For example, a haircare brand that has shampoos might create a line extension for new products that are for colored hair, thinning hair, or curly hair. 1. Today, Dettol has smartly extended its product line into handwash gel, bathing soap, hand sanitizer, liquid detergent, and floor cleaning liquid. Red Bull have been one of these brands. You had characters like Stone Cold Steve Austin drinking beer, half naked women wrestling, and violence and swearing through the roof. Adidas does killer collaborations 3. In this article, youll learn more about what a brand extension is and see examples of extension ideas that could inspire you. While a brand extension has its benefits, you also need to know that extending your brand into unchartered waters would also come with challenges. You may unsubscribe from these communications at any time. Just like Gillettes razors and shaving products, Colgates toothpaste and toothbrush are complementary goods. George Foreman Grill 7. The hope is that this updated brand can be easily reproduced with any change across all types of social media and other media, keeping a consistent visual style throughout its applications. Here are a few examples of brands that have made brand extension mistakes and the lessons you can learn from them. Basketball is full of interesting rebranding projects. For example, Colgate, a toothpaste company, released toothbrushes as a new product. Brand extensions can help to reinforce brand associations. Known as brand extension, it's the process of growing your brand to include new services or productsor stretch into a new industry. (Still asking Jeeves, probably.) Successful Brand Extension Examples. The company sells merchandise in the form of apparel, toys, and other accessories and is also known for its amusement parks around the world. But unlike the former example, you literally need a toothbrush to use toothpaste. We've also seen toothpaste companies use this type of extension for their original brand by adding toothbrushes and other oral care products as new categories. Benefits of Brand Extension For Your Business, #1. It was during this time that AJs love for marketing and working with brands really began to blossom. Even with his wrestling career now in the rearview mirror, hes still a giant of American pop culture so how has he done it? Browse thousands of Athlete logo designs. With Dysons branding as an innovative producer of sleek, high-quality appliances, its upscale customer base embraced the hair dryer with open arms. Jeeps customers know the company as an outdoorsy and adventurous brand. The personal care company created the Men+Care line and developed a marketing plan that was geared toward men while staying true to its body-positivity brand values. The partnership was a success because Food Network served a specific audience with what they needed. Many fans consider themselves experts. While the advantages of brand extensions are worth the investment, if not done correctly, the extension can negatively affect your company. The brand is synonymous with selling hot coffee of various kinds. By using this site, you are agreeing to our Privacy Policy. Naturally, that kind of unrelenting pressure results in growing pains from both personal and marketing standpoints. The major key step is to identify the product categories and . The Food Network understood that its audiences interest in cooking extended beyond the desire to watch its shows, and that they would be potential customers for new products. In an ever growing need for all sports brands to become a globally recognised brand, this tactic seems to work, and has seen NYCFC fly high right out of the gate. Sports are one of the worlds favorite pastimes. With Manchester City getting a rebrand a few years ago, we also seen a very similar logo pop up for New York City Football Club. Why? Smash, its instant mashed potato brand, actually reached mainstream success, but it was at the expense of lowering its flagship products perceived quality. Let us take a look at the different types of brand extension strategies. Credit Solution Experts Incorporated offers quality business credit building services, which includes an easy step-by-step system designed for helping clients build their business credit effortlessly. For example, a vertical brand extension - such as a brand line extension - is a relatively simple approach to selling into the same audience.