easyjet stakeholder mapping easyjet stakeholder mapping

An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. the elasticity of demand is determined by competition. False. Analysis. You can easily edit this template using Creately. Simple & Easy EasyJet Titles. A stakeholder analysis is useful for a myriad of reasons during the project process. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Its headquarters are located at the London Luton airport, UK. Zoom out. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. Engage with your stakeholders. Focus on seasonality improvements such as season contracts and bases. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. . Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. EasyJet airlines cuts costs through value pricing. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Map your stakeholders Take appropriate action. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. 1. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. Stelios Haji-Ioannou (Greek) founded the company in 1995. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. 3. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. This is especially so since the threat among the regional airlines is higher as compared to the local routes. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively This has dented its ability to effectively compete in the European airline industry. This ensures the customers are satisfied with the nature of operations which are in progress. It is also listed in the London Stock Exchange. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. 2019 Ted Fund Donors in 2004, the ordinance allowed a wage increase of 33%. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Brand reputation, economy of scale and cost control are some the key success factors of BA. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ The future of easyJet 16 6. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). The strategic objectives which have been put into focus with this company are cost. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. It is based on the low-cost, no-frills model of the US carrier Southwest. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . Internal stakeholders are . Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). The table on financial analysis provides a reflection of past performances. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Shareholders . Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. Many stakeholder mapping models use charts to . This report contains the table contents only. Part of my role is managing . Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. employers' relationships with unions have become more hostile since the 1970s. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. A stakeholder map typically falls on a two-by-two grid. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. This enables the airline to be in a position of financing the projects that it may be having. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet They helped me with my custom research and delivered before time! The company was established in 1995. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. competitive advantage requires cost leadership, differentiation, and focus strategies. Sort By: Satisfactory Essays. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. 3. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. To identify and name stakeholders who are part of a project ecosystem. This is especially critical when you need to: Design new products . This section is available only in the 'Complete Report' on purchase. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. the total discounted cost stream is 8.4 billion. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Are you looking for a report which is not covered on our website? We do not share your information with anyone. Home; About. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. 3. 1. Changing priorities for consumers to drive ancillary revenues, 1. A train company or media company may list its industry regulator as a primary stakeholder. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). Define the scope, goals, and desired outcomes of your project. The expansion of the European union brings to the fore issues of increase in the airline destinations. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Define your stakeholders. (Cameron & Mike 2009). Better Essays. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Or you could illustrate who the external stakeholders are that influence your business. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Figure 1: EasyJet stakeholder map. Sort By: Satisfactory Essays. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. The second aspect which is on the strategy of this company is sustainability. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. easyJet is a British airline, headquartered in London Luton Airport. However, we may send you emails on our new reports and solutions. Customized Solutions Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. You are free to use it for research and reference purposes in order to write your own paper; however, you Explains that easy jet is a low-cost airline and is in the oligopoly market. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. One of the best things about easyJet is its refund policy. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Stakeholders are individuals, teams, agencies, and partner organisations. Do you want us to design a market survey or write a market research report as per your specific requirements? pour que tu m'aimes encore partition piano pdf. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Company profile. Retrieved 22 February 2015. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. Currently, EasyJet is ranked as a leading low cost airline in Europe. In case you need the complete report please purchase using the buy options displayed. Reach thousands of academicians and corporates across the globe. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Need a custom Essay sample written from scratch by Pressure groups and government. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. Local community and pressure groups. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. IvyPanda. they have to be fair in hiring new employees based on their abilities rather than their gender. Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Identify the stakeholders. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. A key aspect of planning for profitability is to sustain the core businesses of an airline. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . Competition is stiffening in the airline sector. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Focusing on improving the control and decision making across operations. the rise and decline in fuel costs affect the lifespan of many airlines. This allows customers to book flights easier and increase Jet2s revenue. 2. There are so many benefits you get from the proper implementation of stakeholder analysis. The remaining section of Strength is available only in the 'Complete Report' on purchase. Copyright 2000-2023. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. One of the most important aspects which have made this airline to stand out is the route system. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. however, there are weaknesses which restrict their performances and revenues. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. EasyJet Company's Strategic Analysis and Marketing. "EasyJet Company's Strategic Analysis and Marketing." Please note that you agree to receive email updates from us on our new reports and solutions. All rights reserved. Employees - they want to be . EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. 3. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why EasyJet is a public limited company which is located in the United Kingdom. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. 1. 3.2. This is because the only competitors in this case are Boeing and Airbus. Explains that trade unions want to protect the rights of employees in a business. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Note: the Y axis intercepts at the mid-point of the X axis. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. Appreciate and Manage Uncertainties and Reservations Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. The x-axis represents the level of influence or power of the stakeholder over the success of your project. Weaknesses. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Helping the disruptive build impactful companies. 4. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. A. D. Chandler, Strategy and Structure (Cambridge, Mass. "EasyJet Company's Strategic Analysis and Marketing." Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. Making it easy, enjoyable and affordable to travel again and again for business and holidays. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste.