political advertising window 2022 political advertising window 2022

In February 2022, the Google Ads Political content policy will be updated to eliminate existing products, services, and news exemptions to Election Ads policies worldwide. The LUC rule does not apply to non-candidate third party political advertisers. The window will close on Monday, Dec. 13. 4/4/22- Consent DecreeHorizon Broadcasting Group, LLC Consent Decree By 2023, cookies will be largely ineffectual. 0000009269 00000 n A year later we have revised our projections upwards, to $9.7B. 8/7/20- Consent DecreeChristian Broadcasting of Norfolk, Inc. Enters into Consent Decree Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. 9/16/22- Consent DecreeRed Apple Media, Inc. Consent Decree, 4/14/22- Consent DecreePremier Broadcasters, Inc. Consent Decree 0000067257 00000 n 7/30/21 - Consent DecreeLegacy Communications, LLC Consent Decree Consent Decree Addresses the interference of foreign actors in elections and their connection to political advertising. 2016 Its true that cookies are waning in effectiveness. 8/21/20- Consent DecreeDr. Often the best way to accomplish this is to employ a device graph, which can help brands connect with audiences on an individual level or grouped under the same household. 4/15/19- Public NoticeRevisions to License Renewal Procedures Between Tuesday, November 1, 2022 and Tuesday, November 8, 2022: The ad restriction period will be in effect. It may even be better. 0000009813 00000 n 2023 Political Election dates: March 14, 2023 - Township Election August 8, 2023 - Primary Election November 7, 2023 - General Election 2022 Political Window Dates for Minnesota The LUC for the August 9 Primary Election begins on June 25. 7/30/20- Consent DecreeNorth Shore Broadcasting Co., Inc. enters into Consent Decree To Opt-Out Online, Visit Our CCPA Portal, Opt Out 8/31/20- Consent DecreeWSJM, Inc. Enters into Consent Decree 7/30/21 - Consent DecreeCarter Broadcast Group, Inc. Consent Decree 4/15/19- Public NoticeLMS electronic filing of radio license renewals and EEO Reports These cookies do not store any personal information. 9/1/20- Consent DecreeConsent Decree with Crestview Broadcasting Company, In 11/30/20- Consent DecreeCourier Communications Corporation Enters into Consent Decree 9/28/21 - Consent DecreeCD Broadcasting Inc. Consent Decrees, 4/1/22- Consent DecreeMomentum Broadcasting LP Consent Decree, 3/31/22- Consent DecreeMissoula Broadcasting Company, LLC Consent Decree, 3/31/22- Consent DecreeJodesha Broadcasting, Inc. Concerns are well-founded. Consent Decree, 4/25/22- Consent DecreeSocorro Community Radio, LLC Consent Decree, 4/22/22- Consent DecreeResort Radio,LLC Consent Decree, 4/19/22- Consent DecreeVictoria Radioworks, LLC Consent Decree, 4/19/22- Consent DecreeSummit Broadcasting Group, LLC Consent Decree, 4/18/22- Consent DecreeMeruelo Radio Holdings, LLC Consent Decree, 4/15/22- Consent DecreeGeorge Country Media,Inc. (1 IY[Sr,A;[)c!J,YAKU&v. The political ad universe has long had a standard media playbook. Consent Decree, 4/27/21 - Consent DecreeBakken Beacon Media, LLC Consent Decree, 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree, 4/26/21 - Consent DecreeD&K Distributors, Inc. 11/5/18- Public NoticeOnline Public Inspection File Requirements Consent Decree Inc. Consent Decree 10/25/22- Consent DecreeCapital Broadcasting, Inc. Thus, vendors are typically decided upon months in advance based on insights and learnings from previous election campaigns and by determining unique opportunities they might offer. Consent Decree Consent Decree 11/15/21 - Consent DecreeBrazos Valley Communications, Ltd. Consent Decree 5/2/22- Consent DecreeBlue Sky Broadcasting, Inc. As . Consent Decree, Latino Communications, LLC Consent Decree, Lincoln County Broadcasters, Inc. 3/1/21 - Consent DecreeRadio One Licenses, LLC Consent Decree Broadcasting LLC Consent Decree 5/3/22- Consent DecreeLearn Broadcasting Corporation Consent Decree X)(vmE4]H%!m|J#kz%>:egMY.e 7/11/22- Consent DecreeFoxfur Communications, LLC Consent Decree We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. Consent Decree 12/14/21 - Consent DecreeIliad Media Twin Falls, LLC Consent Decree At the same time, this shift has sparked much needed innovation in areas such as contextual targeting and the use of audience modeling. Its that time period called the political window, and its something every advertiser should keep in mind. Consent Decree, Mutual Broadcasting System, LLC Consent Decree, Multicultural Radio Broadcasting Licensee, LLC Consent Decree. 1. Of those ads, almost 56,000 had political content. 12/8/21 - Consent DecreeSkywest Media LLC Consent Decree Consent Decree 8/9/22- Consent DecreeRadio Vermont, Inc. 4/23/21 - Consent DecreeRocky Mountain Radio Group, LLC Consent Decree 3128 45 While the ability for a partner to activate a campaign utilizing an onboarded voter list is key, being able to use those voter lists. 8/24/20- Consent DecreeConsent Decree with Commonwealth Broadcasting, L.L.C By 2023, cookies will be largely ineffectual. 5/2/22- Consent DecreeTaylor Communications, Inc. 4/14/22- Consent DecreePremier Broadcasters, Inc. 5/26/21 - Consent DecreeGrand Junction Media, Inc. 0000006569 00000 n 11/16/21 - Consent DecreeKBEST Media, LLC Consent Decree Consent Decree, 7/29/21 - Consent DecreeMcGrath Publishing Company Consent Decree, 7/27/21 - Consent DecreeFlood Communications West, LLC Consent Decree, 7/27/21 - Consent DecreeFlood Communications of Beatrice, LLC Consent Decree, 7/26/21 - Consent DecreeReyes Media Group, Inc. Online ads are an indispensable tool for modern political campaigns aiming to attract donors or sway voters. Thus, vendors are typically decided upon months in advance based on, insights and learnings from previous election campaigns. Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. Consent Decree, 10/21/21 - Consent Decree97.5 Licensee TX, LLC Consent Decree, 10/21/21 - Consent DecreeVillecom, LLC Consent Decree, 10/20/21 - Consent DecreeMBC of Texas-KGGR. ]|e^ca+b| Xe.M!W,V, 0000042418 00000 n 11/4/21 - Consent DecreeSummit American, Inc. Consent Decree 0000012089 00000 n Consent Decree, 5 Star Communications Inc. Consent Decree, EADS Broadcasting Corporation Consent Decree, Alexandra Communications, Inc. Consent Decree, 7/20/21 - Consent DecreeFirst Republic Broadcasting Corporation Consent Decree, 7/19/21 - Consent DecreeGlasgow Broadcasting Corp. The FCCs Political Programming staff is responsible for overseeing implementation of Federal statutes and for administering rules and regulations relating to political programming and campaign advertising on radio and television broadcast stations, cable television systems, satellite TV (also referred to as Direct Broadcast Satellite or DBS) providers, and satellite radio (also referred to as Satellite Digital Audio Radio Services or SDARS) licensees. 6/30/22- Consent DecreeRadio Power, Inc. 8/12/20- Consent DecreeLiberty In Christ Jesus Ministry Enters into Consent Decree On January 27, 2022, the FCC will hold its monthly open meeting. 0000080616 00000 n My Cookie Preferences Consent Decree Viants Data Platform and people-based technology allows pharma marketers to enrich first-party data to unlock actionable insights about target audiences, build custom segments and connect with healthcare professionals & patients. Consent Decree Consent Decree 12/9/21 - Consent DecreeEntravision Holdings, LLC Consent Decree 155 Brookdale Drive Consent Decree 1/25/22- R&OFCC Adopts Updated Political Programming and Record-Keeping Rules Consent Decree, 5/4/21 - Consent DecreeCuster County Community Broadcasting Corporation Consent Decree, 5/3/21 - Consent DecreeSantamaria Broadcasting, Inc. Consent Decree, 8/4/21 - Consent DecreeKTRS-AM License, L.L.C. (Opens in new browser window) 26.08 KB: 06/09/2022 1:41 PM DEMOCRATIC GOVERNORS ASSOCIATION 1286092--FINAL (Opens in new browser window) 36.94 KB: 07/06/2022 1:39 PM . 11/10/21 - Consent DecreeFoster Communications Company, Inc. 10/26/20- Consent DecreeFranklin Communications, Inc. Enters into Consent Decree Consent Decree Its true that cookies are waning in effectiveness. In fact, ad tech companies still offer voter list onboarding. Consent Decree, 12/15/21 - Consent DecreeIca Radio Ltd. This is the period when Texas' "legally qualified candidates" for statewide, congressional, statehouse and county offices become known. Brands can still target web users in a sophisticated fashion its just that the tools at their disposal are different. 6/23/22- Consent DecreeLakes Media, LLC Consent Decree 3/30/22- Consent DecreeD.R. 12/1/20- Consent DecreeTuscarawas Broadcasting Company Enters into Consent Decree Consent Decree, Anderson Radio Broadcasting, Inc. Consent Decree, Tri-Rivers Broadcasting Company Consent Decree, O-Town Communications, Inc. When it comes to using this tool, marketers just need to use more caution and more strategic planning. Copyright 2023 Virginia Association of Broadcasters. For political advertisers, when it comes to trying out new programmatic partners, the election window is short and finite. Consent Decree, 3/30/22- Consent DecreeJeri Lyn Broadcasting, Inc. References: BIA Advisory Services, Axios, TV Technology, Westwood One, Statista, Gallup Knight Foundation. Political advertisers are spending less on Facebook advertising for the 2022 midterms after flocking to the social network in previous cycles. 12/15/21 - Consent DecreeIca Radio Ltd. Consent Decree, Estrella Radio License of Dallas LLC Consent Decree, Estrella Radio License of Houston LLC Consent Decree, Lahontan Valley Broadcasting Company, LLC Consent Decree, Tackett-Boazman Broadcasting, LP Consent Decree, Majestic Broadcasting, LLC Consent Decree, Fremont Broadcasting, Inc. 8/24/20- Consent DecreeConsent Decree with Carter Broadcasting, Inc 0000010830 00000 n 10/20/21 - Consent DecreeRiver Rat Radio. Consent Decree, 8/3/21 - Consent DecreeFlood Communications, LLC Consent Decree, 8/3/21 - Consent DecreeFlood Communications of Omaha, LLC Consent Decree, 8/2/21 - Consent DecreeMagic Air Communications Co. 2069 0 obj <> endobj Easily onboard customer lists and create targeting segments in Viants Adelphic DSP. Consent Decree, 4/15/22- Consent DecreeWBIN Media Co., Inc. New to the Second Edition. The FCC's Political Programming staff resolves issues relating to, among other things: "Reasonable access" by legally qualified candidates for federal office 8/9/22- Consent DecreeLRS Radio, LLC Consent Decree Consent Decree, 5/11/21 - Consent DecreeRose Communications, Inc. 8/26/20- Consent DecreeFloyd County Broadcasters Company, Inc. Enters into Consent Decree Consent Decree 8/3/20- Consent DecreeSumter Broadcasting Co., Inc. Enters into Consent Decree Consent Decree, 9/23/22- Consent DecreeEnrico Brancadora and WIBG Limited Liability Company Consent Decree, 9/21/22- Consent DecreeSea-Mar Community Health Center Consent Decree, 9/21/22- Consent DecreeDJRO Broadcasting, LLC Consent Decree, 9/19/22- Consent DecreeSunbury Broadcasting Corporation Consent Decree, 9/16/22- Consent DecreeRed Apple Media, Inc. 3. Consent Decree, Enrico Brancadora and WIBG Limited Liability Company Consent Decree, Sea-Mar Community Health Center Consent Decree, Sunbury Broadcasting Corporation Consent Decree, St. Barnabas Broadcasting, Inc. The FCCs administrative rules and regulations governing political programming may be found in Title 47 of the Code of Federal Regulations. Designed by Elegant Themes | Powered by Powered by WordPress.com. The 2023 Political Advertising Lowest Unit Rate (LUR) windows for the state of Washington are: February Special Election: Tuesday, February 14, 2023 Check with your local county clerk to learn if there are any local candidate races, which are subject to a 60 day LUR period (December 17, 2022 - February 14, 2023 ). Democratic candidate for U.S. Senate Lt. Gov. Consent Decree, 12/16/21 - Consent DecreeKPAN Broadcasters Consent Decree, 12/16/21 - Consent DecreeWest Waves, Inc. Consent Decree Being able to anchor your media approach within a unique Household ID allows an advertiser to efficiently target an audience across all devices, while also providing accurate cross-device reach and frequency control. $g} rD$TW4xc H AA Pepper Pepsi-Cola Bottling Company of Dyersburg, LLC Consent Decree, 3/8/22- Consent DecreeOne Putt Consent Decree, 2/10/22- PNEffective Date Set for Political Programming Rules, 1/25/22- R&OFCC Adopts Updated Political Programming and Record-Keeping Rules, 1/5/22- Consent DecreeNew Century Broadcasting, LLC Consent Decree, 12/22/21 - Consent DecreeKBUK Radio, Inc.