6. If you show up on social media consistently, simply being there and being open is enough. Once you feel like you have established a personal connection, ask them for a business card. Its forcing real estate professionals to pivot their business and make some changes. You can also see what specific links the recipient clicked. March 04, 2012 08:13 AM. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Things are uncertain right now, and in many ways we have been forcibly disconnected. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Yes, it is true that most people use the internet when they are looking for products and services that they require. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. One type of ad that has been shown to be very effective is a messenger ad. :). You may think that you are so busy that you will never have time to go to another networking event.
If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. You can send this to your SOI, or your geographic farm. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Make sure you select something that shows just how well you know them. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. I was having trouble generating leads and converting those leads into clients. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Then, see if they will need assistance finding a spot that has more room. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Theres really no right or wrong way to segment your list. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. In general, keeping in touch is a great way to show appreciation. You can easily change up that second line to refer back to any relevant life, community, or even social media event.
Real Estate Sphere of Influence Tips: How to Get Listings - Authorify Dont hesitate to put this to work for you. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Remind your sellers about something you did that added a lot of value for them. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. And in this case, that brand is you. Copy all of it into one Excel spreadsheet. Find FL real estate agents You didnt think we were going to let you off the hook, did you? Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. This may also help you earn more business. Another excellent post. Then, you may want to share information you learn in these business journals with your potential client. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! After youve sent a few value-packed emails, drop in and ask for that referral.
Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Real estate letters to clients samples help with R. You may get another referral in the future, growing your sphere of influence. Thanks for all the comments! It's so great to get off on the right foot - this letter would do it. And thats an uncomfortable idea for many of us. But, I thought, no better time than right now. I hope you and your family are doing well. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Sphere of Influence. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Pay Special Attention to Those Who Matter Most 4. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Instead, you should spend your time visiting with several people in a one-on-one manner. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Your newsletter list is also a great place to find referrals. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Excellent letter, of course, Marte! Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! That is why social media is helpful. Take Advantage of Social Media 3. Your first thought might be My sphere of influence? You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. It is such a surprise when someone takes the time to send a note that is personal. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. It wont be like that for long. Great blog and example. Letter To Sphere of Influence Draft: Good news! Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Wish I could use it but after 25 years it would look odd! (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. They better like it, or you're going to get blocked!
Real estate letters to clients samples - sphere of influence Just pick up the phone. Ill be happy to do the research and get back to you quickly. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. A form letter! 2. And this one from the Graham Seeby Group is an excellent example. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Thanks. Pay Special Attention to Those Who Matter Most, 5. People love to look into each others lives, which is why we all love social media. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. That is how you can really add someone to your sphere of influence. That said, the fact of the matter is that our SOI is where its at. (One of my recent clients almost got badly burned by an inflated zestimate!). 4. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. You made your calls and used your Realtor sphere of influence scripts.