northeastern university marketing and communications northeastern university marketing and communications

Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. (4 Hours). MKTG6224. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Research may be behavioral/experimental or quantitative/analytical in nature. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. MKTG6200. Lead Faculty. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. 2022-2023 Northeastern University Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. COMM2300. COMM2725. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Northeastern University is a private institution that was founded in 1898. It. (4 Hours). (4 Hours). Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: (4 Hours). Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. The concentration embraces an approach that is analytical, creative, and practice oriented. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. (3 Hours). Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. | Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Northeastern University. (4 Hours). Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. College of Social Sciences and Humanities. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. . New Product Development. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. MKTG2720. (4 Hours). Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. (3 Hours). Legal Argumentation, Advocacy, and Citizenship. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Communication and Privacy. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Independent Study. Sex and Interpersonal Communication. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Enabling Technologies for Consumer Engagement. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Posted: February 03, 2023. TTY 617.373.3768 Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. (3 Hours). Sports Promotion in the 21st Century. Explains the process of generating feasible, interesting, and managerially relevant research ideas. MKTG4983. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. COMM2750. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Marketing Management. (4 Hours). Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Focuses on theories of and approaches to the study of intercultural communication. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Requires students to apply their learning about the fundamentals of marketing in a term project. Attribute(s): NUpath Interpreting Culture, COMM1225. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. (4 Hours). Offers special topics in marketing. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. COMM6304. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. (4 Hours). Provides an overview of the role of marketing in business and society. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). COMM1101. Presents a variety of methods for interview preparation. Communication Theory. Office of the Dean. Attribute(s): NUpath Difference/Diversity, COMM2135. Covers team selling and relationship marketing. Speak with your advisor to determine a plan that works for you. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. COMM6505. Emergency Information Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. | By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Theories of Conflict and Negotiation. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Introduces students to the basic statistical concepts used by communication researchers. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. (4 Hours). COMM3309. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Special Effects and Postproduction for Television. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Opens New Window The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. 360 Huntington Ave., Boston, Massachusetts 02115 (4 Hours). Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Course content may vary from term to term. Marketing research helps businesses know their customers and aids in business decision making. 617.373.3386. Television Field Production. Television Studio Production. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Centers, Labs and Initiatives. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. (4 Hours). Counts as MKTG2201 for business minors only. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. MKTG6230. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Health Communication. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Advance Northeastern University's goal of giving 100% of students a global . One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. (3 Hours). Going-to-market topics include managing value-added resellers and distributors. (4 Hours). Explores the relationships between communication, social identity, and social inclusion. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. 360 Huntington Ave., Boston, Massachusetts 02115 They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. (3 Hours). Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Undergraduate Research Practicum in Marketing. MKTG4520. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Special Topics in Communication Studies. Group Communication. Class Schedule: Monday-Friday. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115.