what happened to viathon bikes

FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. All models are available exclusively at Walmart in-store and online. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. For the last update and a link to the introductions, Click Here. Um that copper color scheme on the pre-order bikes is also quite loveleh. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Hopefully the forks won't be on backwards. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. What's the point? Walmart is long known as the home of low cost bic. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test Browse. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. Prices of big brand quality mountain bikes jumped the shark years ago. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. @I wonder how many ZX-6rs are produced and sold. Honestly the bike prices are high because people buy them LOL. Our Fezzari Bicycle experts are here to help you find the perfect bike. Its not the products: a three-frame range of MTBs, and gravel and road bikes. An s-works bike off the floor performs at a pro level. Walmart's first mountain bike offering is a carbon hardtail called the M.1. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Kev has 43,000 subscribers. Someone posted an Outside magazine article above that details it. @jason-99: With that logic, give everyone nukes. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. Hi all Thanks for the reviews and updates. Required fields are marked *. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! GravelNut April 10, 2019, . yup. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. But Walmart. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. Shop our Buy Direct collection for a new ride they'll love! The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. So they're definitely taking a loss on these.. (The first was at the Sea Otter expo earlier in the year.). Facebook. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. Doubt they are taking a loss, even at these prices. Dont squint at the pix, the forks face the right way. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. the stigma of owning a bike bought at Walmart. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. 1. But Ive never seen the numbers. cycling, Press J to jump to the feed. Sales are via the brands website, and this does not feature the Walmart name in the about us section. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Viathon bikes. Andy T fitted the ShockStop stem and immediately felt the benefits. Or on the other hand, that lower price may be just the ticket to smooth out the ride. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". It appears the newswas first mentioned in a Pinkbike story. what happened to viathon bikes. Cue the cheap-crap jokes. @roma258: It's not. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. bike Full on rippers. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Shoppers will have four build choices per model. Waiting for Whole Foods to offer MTBs. Little info you may want to know about the Waltons. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). Well, so much for that. For less. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Love lower price bikes and bringing the MTB sport to more people.. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. I like his channel and all but want to see people ride bikes like I would or better. It is aimed squarely at millennials and digital natives. I'm a kiter, and that industry is even worse. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. Now on to the final word on this carbon fiber crushed rock roller. It doesnt need to get younger customers. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. He wants to grow the brand slowly but steadily. Will these bikes be sold in a box and assembled by the owner? Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. Whole Foods kinda sells bikes through their shit parent company Amazon. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. Calling all PB keyboard warriors: to the watch forums! Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. With the backing of Walmart, we can scale very quickly.. That's a lot to love. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. There are many many people for whom Wmart is their entire mass produced goods consumption experience. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. No mention of any real pertinent specs that you'd expect when buying a bike. Not everybody has great trail access, but almost everybody has access to dirt roads.. as all the other big brands. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. (if they care about value, they'll go YT or Canyon, etc.). Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. So this is competing against the Ibis DV9? The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. They want tech, they want new features, they want new stuff. Be good if they build some good stuff as oddly it seems they will give back. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Who the fuck cares where it came from, so long as it is a good bike. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Sold exclusively through Wiggle and Chain Reaction Cycles. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. 39w. So, that limits demand. So how much cheaper are these complete builds? ''', And indeed they were. WhatsApp. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. REI bikes are made by the largest manufacturer in the industry, Giant. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. Hopefully they turn over some % of these bikes into more trail advocacy. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. Are bike shopsscary, elitist, and unwelcoming? @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. One of the podcasts I listen to (maybe Singletracks?) Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. "The negativity starts in-store with reports of forks installed backward. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Time for competition to drive down the absurd prices on bikes. Which raises the question who is the brand aiming to reach? Order today! I wanted to make bikes that I would want to ride, says Spinhirne-Martin. By running razor thin margins at insane volumes. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. Its one of the biggest online merchants in the world, No. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. Department-store bikes look a lot better than they used to. I think bikes are priced high and I think the margins are higher than in other enterprises. Press question mark to learn the rest of the keyboard shortcuts What is this, a bicycle for ants?? I did hear you and Andy mention 2300 on podcast 65. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Not just kooks either. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Does REI make their own bikes? Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it Walmart is not just a brand of box stores that populates every U.S. state. It doesnt have to adapt to the future, it is the future. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. Compare that to a top end World Cup dh bike at around 10-15k. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. And does it matter, because the nut is now unusable? If we stopped inventing new shit the whole circus might just collapse in on itself overnight. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". It uses four R12 bearings and everything is held together by the crank's 19mm spindle. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. The finishing kit and drive train on the G1 option of the Viathon gravel bike is decent and should be seen as a good value. Por - 10 junio 2022. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . milford regional lab franklin, ma. not bad at all. Refunds can only be issued to your original payment method. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Walmart buying Rapha would be the latter. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Not that Viathon is going mass-market anytime soon. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes.