which of the following statements about branding is true which of the following statements about branding is true

a. B) services differentiation Moment of truth d. Intangibility B) unique, complex, and inspirational E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. The customers who represents the brand . b. Wrapper Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. c. Multiproduct branding A) competitive points-of-difference A) service differentiation e. The retailer has a lot of experience with advertising. C) insensitivity Select one: D. many consumers still perceive private labels as being inferior to manufacturer's brands. E) cast. ) Research your audience, value proposition, and competition. C. a competitor enters the market with a product that is viewed as being superior. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. b. C) believability B. line extension C) points-of-parity Select one: d. Attribute C) brand journalism D. many consumers still perceive private labels as being inferior to manufacturer's brands. He thought of the brand name "Playful Puppy" and asked your opinion. Ingredient branding d. Invisibility b. Comparatives B) product concept development and screening. D) brand architecture A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. c. Increased customer loyalty C) The highest level of brand equity involves establishing product benefits. e. You said all of these things, and meant them. It is harder to create than brand recall. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. B. C) Points-of-inflection b. d. Credence Qualities A cobranding strategy might involve a licensing agreement. An emotional connection A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. D) announcing category benefits B) pitch A) comparing to exemplars E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel This is an example of: Protect the product from excessive heat or cold. c. People-based offering Consumers with strong behavioral loyalty have the strongest connection with the brand. Then add. c. Trade name, trademark c. Service DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Select one: Which of the following statements about service marketing is TRUE? Generic branding social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. A business's branding is more important than you might think. Social media marketing is the use of social media platforms and websites to promote a product or service. D) brand architecture \end{array} Notes. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. (b) It is a source of satisfaction. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. c. Internal rate of return Warranties can be either express or implied. There is no way to distinguish the product from its competitors other than by the brand name. Select one: C) Clarity offers you the best prices for the best quality. Because customers who spend the most money are the most likely to complain. a. Invisibility This suggests that in order to have a successful service experience the customer has to know? getty. Brands control the conversation with customers. C) Dove soap helps users have softer skin D) reliability Former U.S. It is highly popular in the group-oriented society of today. Which of the following statements about brand names is true? E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Select two. C) employee differentiation D) to globalize competitors' perceived points-of-difference a. A) Category points-of-difference Why is it so important to take complaints about service so seriously? C) directly proportional A) help firms to analyze who their competitors are. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ C) category points-of-parity; deliverable points-of-parity and its value proposition to consumers. Select one: These consumers are unlikely to switch. Packaging is not used to gain a competitive advantage. D) Achieving brand familiarity is easy. c. Every good probably has an intangible component b. B) brand personality B) points-of-difference Is this business a good candidate for branding? A) points-of-difference Select one: In terms of the goods-services continuum, this is an example of a _____________? b. d. The product is a one-of-a-kind. C) clear similarity to the attributes of other brands Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). C) Retailers are members of channels of distribution. Carnival Corporation is the world's largest cruise line company. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. D) resilience B) Points-of-difference Frodo was using the ___________ approach to making his service seem "real"? View the full answer. e. Private-label brand, middleman brand. C)It is only important once a company is established. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. Consumers with high behavioral loyalty are unlikely to switch. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? According to your instructor, a brand can be thought of as a promise you make to your customers. A) Customers are willing to buy by brand only when it assures "top quality. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. a. Help justify the price a retailer charges for the product. C. diversification. b. initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. functional and product use benefits correct incorrect. c. The retailer is a recognized brand A) relying on the product descriptor D) Straddle positioning E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? d. Offer a consumer clues as to the quality of the product inside. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. Which of the following statements about branding is. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. Brand equity is the value a brand name adds to a product. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. B) focusing on reliability E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. B) differentiability Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. the goal of positioning is to ________. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) Perceptual maps Select one: E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. Generic brand, no-name brand C) image All of these statements about pricing in the not-for-profit sector are true. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. This is an example of ________ differentiation. Builds customer trust by becoming a true partner in their business. These are all ways to leverage brand equity by charging a fee for others to use your brand name. She chose the supplier that advertised the lowest price. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. D) announcing category benefits According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. a. b. Feedback. B. flanker brand. c. Rubber branding. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. C. Alliance or co-branding works best when the two brands are unrelated. B. It should be meaningful, different, and salient. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. b. c. Multiproduct branding In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. Substitution (statement 2 into statement 3) or transitive property 5. 1. D) practicality b. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. B) peculiarity Which of the following statements is correct regarding the concept of branding? Select one: d. Branding is less important now than . Brand name, service mark. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? True b. Individual product branding C) desirability C) Competitive advantage Which of the following statements about pricing in the not-for-profit sector is FALSE? D) noncomparitive positioning 1) It carefully identifies market . 2020-2023 Quizplus LLC. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) C) language A) brand mantras B) narrative branding 3. D) Category points-of-parity False. A) comparing to exemplars A) desirability B) context Select all that apply. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. She went online and searched for several coffee services. a. C) image differentiation B) points-of-presence B) thoroughness c. Package A) personnel differentiation https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Select one: This is an example of ________ differentiation. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. b. B) channel differentiation The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. c. The warranty statement is not in the package, but must be downloaded from the companys website. B) communicating deliverability variables C) They must economically communicate what the brand is and avoid communicating what it is not. b. People-based offering Exceeding the customer's expectations. c. Gap analysis A. a. A) practicality d. There is no such thing as a pure good or a pure service. a. CS Lewis Week 13: That Hideous Strength Review. (d) All of the above. D) category points-of-difference D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. B) intimacy \\ b. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. a. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? d. What he or she wants from the experience before meeting with the service provider. He brought it home, plugged it in and nothing happened. Such brands get more revenue out of such value. Individual product branding B) clear profitability to the company Individual product branding Excessive branding. Word of mouth d. Association B) sensuality 4. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. at an average value of $27.20. B. Complementary branding is marketing two brands together to encourage co-consumption. Which of the following statements about brand mantras is true? C) point-of-conflict A) announcing category benefits e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. They did this even though it cost them money. e. Inseparability. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? D) believability A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. This strategy is called _______________. A. c. Assurance C) category points-of-difference E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; a. Select one: D) Points-of-presence e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? A) deliverability c. A warranty A)The person behind the business is never as important as the product or service. The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. D) Procedural models Which of the following is NOT true about brand alliance? Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Implied d. Empathy Many organizations view the process of creating and maintaining a strong brand as a liability. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. b. Ben Lucas is a maintenance programmer for the Ace Corporation. Search qualities B. Excessive branding. d. Equipment-based offering. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? Select one: Which of the following is NOT a perceptual benefit of packaging? Protect the product from excessive heat or cold. B) channel differentiation O It is always rational to prefer brand names over generic substitutes O B . Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. Select one: True b. Cooperative branding is the joint venture of two or more brands in one product. Select one: A global brand uses the same product formulation or service concept across multiple countries and cultures. a. A) Positioning B) Valuation C) Pricing D . Contributes to . Select one: Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? that make up their brand positioning. b. Comparatives e. Changed as circumstances change. A brand can be described as a promise to the customer. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Which of the following statements is not true with regard to the concept of product? C. Consumers with true emotional loyalty have the strongest connection with the brand. A) differentiability d. An emotional connection d. Logo All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. d. Meissner's corpuscles. b. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. Packaging is not an important consideration in product strategy. Trade name, trademark d. The retailer has national distribution A global brand alters the product or service formulation for each country. Select one: C) desirability A) sensuality A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Ben works 7.5 hours per day. e. Responsiveness, Frodo was a massage therapist. Which of the following is the company using to convey its membership in the retail segment? Service Zone In theory, it does not ultimately serve the greater good. C) product -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . A. D)It is always part of a company's success. D) emotional branding E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Which of the following statements are true about data storytelling? C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone.